Campaign and Education Manager - TikTok LIVE US Latin

velop and scale initiatives that drive creator engagement, foster skill development, and enhance the overall creator experience. This includes designing and executing bonus campaigns and activations that incentivize Family Leaders, improving content quality and monetization strategies, and creating a sense of community among family members.

Role:
We are seeking a dynamic and analytical Campaign and Education Manager to support the planning, execution, and analysis of LIVE events and campaigns tailored for the US Latin market. This role is pivotal in driving growth and monetization opportunities for regional creators by enhancing engagement through strategic campaign initiatives and educational resources.

Key Responsibilities:

• Collaborate with the Creator Manager and Team Lead to plan, design, launch, and recap LIVE campaigns and events for the US Latin creator community.
• Work cross-functionally with internal teams to align and schedule campaigns effectively, ensuring optimal timing and impact.
• Analyze creator and user behavior data to optimize event and campaign strategies through insights and ongoing market research.
• Gather and share actionable insights with local operations to improve creator retention and content quality in the LIVE ecosystem.
• Coordinate campaign go-to-market strategies and ensure seamless implementation across involved teams.
• Lead post-campaign reviews and drive continuous improvement through detailed performance analysis and strategic recommendations.
• Develop educational content tailored to the US Latin LIVE creator community, addressing market-specific needs and trends.
• Manage external vendors for the creation and localization of educational materials to support creator enablement.

Qualifications

Minimum Qualifications

• 2-4 years of experience in campaign management, creator operations, or digital content platforms, preferably with LIVE content experience.
• Strong analytical skills with proficiency in interpreting behavioral data and performance metrics.
• Excellent project management and cross-functional collaboration skills.
• Deep understanding of the US Latin digital creator ecosystem and cultural nuances.
• Bilingual in English and Spanish required due to working with Spanish speaking client groups.
• Experience with content marketing, creator education, or vendor coordination is a plus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $68640 - $143556 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.