Campaign Management Project Intern (Tokopedia) - 2026 Start (BS/MS)

l be invited to do a case study if they are shortlisted prior to the interview.

This role offers a high-intensity "Masterclass" in how modern retail works. Advanced Excel for Business: You will move beyond basic formulas to handling large datasets, cleaning "dirty" data, and building automated trackers.
E-commerce Mechanics: You'll learn the "science" of promotions-how to balance discount depths, voucher burn rates, and traffic conversion to hit GMV (Gross Merchandise Volume) targets.
Data-Driven Decision Making: You'll learn how to interpret ROI, Conversion Rates, and CTR to figure out why one campaign succeeded while another failed.

Responsibilities

• Support end-to-end execution of campaign initiatives (e.g., Double Date campaigns, Payday campaigns)
• Assist in pulling and consolidating data required for campaign tracking and analysis
• Conduct competitor benchmarking and market research to identify opportunities
• Support campaign page operations, voucher / promotion setup and real-time tracking
• Coordinate with other stakeholders (e.g. AM and Category teams) on required registrations and submissions to ensure seller participation
• Assist in troubleshooting operational issues during campaign periods

Qualifications

Minimum Qualifications

• Currently enrolled in Bachelor's or Master's degree program in Business, Economics, Statistics, Data Science, or related analytical fields
• Proficiency in Excel (Lookup, Pivot, Sumif, etc) and Word - essentials for managing listings, tracking data, and collaborating across teams.
• Strong attention to detail - needed for ensuring accurate price uploads, and campaign nominations.
• Proactive problem-solving approach and flexible to adapt to dynamic work demands

Preferred Qualifications

• Knowledge of basic data analysis - the familiarity with excel formula and interpreting data trends would help in creating insightful reports.
• Understanding of digital marketing or merchandising - an understanding of e-commerce promotions, campaigns, or merchandising strategies would be an asset.

If you have any questions, please reach out to us at [email protected]