Campaign Manager Graduate(TikTok Shop)- 2026 Start (BS/MS)

ented individuals to join our team in 2026. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Launch your career where inspiration is infinite at TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2026. Please state your availability and graduation date clearly in your resume.

About the Role
The platform campaign manager will be responsible for end-to-end management of campaign strategy development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong collaboration skills, a proven track record in campaign operations and management, and the ability to drive results in a fast-paced environment. The ideal candidate will have established experience in strategy planning, project management, or related fields, with a deep understanding of the e-commerce landscape.

Responsibilities

• Conceptualize, develop and execute e-commerce platform-level campaign projects, including major shopping festivals (e.g. Black Friday), seasonal campaigns (e.g. Summer Sale) and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
• Manage end to end campaign strategies including promotion & subsidy, seller & creator registration, content growth and resource integration, manage budget consumption and ROI efficiency.
• Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams (e.g. user research, PR, designers, product team, R&D team etc) for campaign implementation and optimization.
• Conduct data analysis on campaign performance and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance.
• Budget Planning & Allocation, develop detailed campaign budget plans aligned with strategic goals, sales targets, and historical performance data. Monitor campaign OKRs to evaluate budget efficiency and optimize ROI.

Qualifications

Minimum Qualifications
-Final year student (graduate in 2026) or recent graduates with less than 1 year of working experience, majors in E-commerce, Marketing, Advertising, Business Administration, Communications, or related fields preferred

• Established experience in the e-commerce industry, campaign, strategy and operational experience
• Project management skills, cross-functional communication and coordination.

Preferred Qualifications

• Data driven, proficiency in data analysis, strong analytical acumen with ability to translate data into actionable insights.
• Result driven, strategic thinking, data sensitive, hands-on.
• Familiar with TikTok short video and live-streaming eco-system is a plus;
• Strong social media exposure and marketing ability across multiple platforms;