Client Partner - Apps-Incubation - Global Business Solutions - METAP

aigns that drive measurable results and business growth.

METAP (Middle East, Africa, Turkey & Pakistan) Apps team covers the following industries: utilities, fintech, lifestyles (social & dating, health & fitness) and services (ride-hailing, education, superapps). The highly dynamic client base originates from across Eastern Europe, Turkey and MENA and are scaling their businesses globally.

Responsibilities:

• Analyze the App industry market, opportunities, trends and act on it, with key KPIs on increasing existing advertiser adoption, and net new active advertiser growth.
• Foster Client Relationships: Build and nurture long-lasting relationships with key clients and agencies, positioning yourself as a trusted partner who can recommend and drive solutions that leverage TikTok's product offerings.
• Oversee Client development: in close partnership with Client Solutions & other cross-functional teams (MarSci, Creative, Product, Finance) to ensure the seamless execution of product-driven campaigns that meet client objectives.
• Collaborate & Innovate: Work closely with product teams to ensure clients are utilizing the latest TikTok features and products, contributing feedback and insights to help shape future product development.
• Drive Business Growth: Focus on client retention, upsell opportunities, and renewals by identifying how TikTok's products can deliver long-term value and foster deeper client engagement.
• Conduct Business Reviews: Lead regular business reviews with clients, ensuring the continued success and optimization of their campaigns and TikTok product usage, while exploring new opportunities for growth.
• Optimize and Troubleshoot: Proactively identify and resolve any issues regarding AD campaigns during campaign planning & execution, working closely with internal teams to ensure fast and efficient solutions.
• Serve as the voice-of-the-customer, providing insights/feedback on product, operations, and opportunities to build and expand TikTok for Business solutions for APPs.

Qualifications

Minimum Qualifications:

• Experience: At least 3+ years of experience in sales roles at social media advertising platforms or user acquisition, with a strong background in digital marketing, account management, or consultancy, preferably with clients or agencies representing relevant industries.
• Data-driven approach: Demonstrated ability to analyze and use data to analyze market and opportunities, drive decisions, create business growth strategies.
• Client-Centric: A natural communicator and relationship builder, committed to delivering solutions that foster client satisfaction and long-term business growth.
• Strategic Thinking: Strong problem-solving skills with a keen ability to align marketing strategies with client goals.
• Industry Expertise: Deep understanding of the digital marketing ecosystem and trends in the relevant sector.
• Language: Due to the needs of the markets and clients, this role will be covered. Proficiency in Turkish/Russian and English is essential

Preferred Qualifications:

• Proactive attitude with excellent project management, organizational, and analytical skills
• A team-oriented mindset with a commitment to mentoring and developing less experienced colleagues.
• A bachelor's degree or equivalent is preferred
• Proven ability to gain internal stakeholder support across product, marketing, and support teams while advocating for customers.