Support regular business reviews, taking a consultative, forward-thinking approach to forge enduring client connections in partnership with the sales team.
- Proactively enhance campaign performance through conducting in-depth investigation of accounts, monitoring and dissecting ad campaigns, initiating improvements for enhanced outcomes.
- Drive data-backed insights to inform strategy and programs: Produce audience insights, analyse campaign performance data to produce data-driven business insights to enhance our go-to-market strategy and to inform vertical and market-wide programs
- Shape advertising strategy: Relay valuable marketplace feedback and contribute to refining our advertising strategy.
- Program management: Oversee marketing science solutions from feasibility assessment to test and learn design and for creative programs.
- Stay current with TikTok features: Maintain an updated knowledge base of TikTok's features and ad units
- Product consultancy: In partnership with the Sales team, support education clients and agencies on product solutions, best practices, and ultimately fostering growth within existing business partnerships.
- Cross-functional collaboration: Engage and collaborate with a diverse group of internal cross-functional teams.
Qualifications
Minimum Qualifications :
- Indicatively, you have 5+ years' experience in ad sales, marketing and development, or a sales-related support function
- You have demonstrated experience of digital media platforms and ad metrics - particularly in the area of performance marketing (bonus for social / search / programmatic / ad-tech)
- You have experience running app campaigns and a strong understanding of the app ecosystem.
Preferred Qualifications :
- You have a strong track record of analysing data and delivering insights
- You boast strong verbal and written communication skills, coupled with the ability to convey technical jargon in a way that resonates with non-technical stakeholders.
- You are self-starter who thrives in a dynamic fast paced environment.
- You are both a crosss-functional collaborator and an individual contributor
- Familiarity with ad verification partners (IAS, DV, MOAT) is a definite plus. Same goes for Ad-Tech & Mar-Tech related platforms such as Salesforce, Liveramp, & Adobe.