100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members.
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
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Position summary
CPG advertisers
Proactively analyze campaign performance data to offer clients data-driven business insights and simultaneously use those insights to provide optimization suggestions & improve our advertising offerings
Conduct post campaign reviews and analysis to rationalise campaign performance and uncover insights, to provide strategic marketing recommendations for advertisers
Analyze past campaign performance to discover common trends and patterns with market alignment to build best practic
Coordinate and collaborate with various internal cross-functions (Product, Ad Ops, Solution Engineering, R&D, other Business teams, etc) to ensure smooth and successful campaign execution, investigate and troubleshoot any client issues during campaigns
Build and grow client relationships via daily interaction, weekly review and quarterly strategy planning, and use the opportunity to build trust, educate & influence advertisers
Serve as an external product consultant educating clients and agencies on product solutions and best practices, and ultimately grow existing business partnerships
Proactively lead product update discussions, educate brands and agencies on TikTok's new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns
Qualifications
Minimum Qualifications
Minimum 5 years of experience in strategizing, planning, and executing full-funnel campaigns in-house/agency/media publishers focused on Branding and/or Performance (biddable) campaigns on leading social and search platforms
Working experience with FMCG, Beauty, F&B or any CPG clients
Understand brand advertisers, major brand campaign channels & products, and e-Commerce goals/priorities
Preferred Qualifications
Experience with ad verification partners (IAS, DV, MOAT), branding/performance measurements and campaign optimization based on internal and 3rd/4th party data a plus
A TikTok user, a creator with TikTok curiosity, is a plus
Excellent listening skills and proactive about collaboration
Adaptability and strong problem-solving skills using the proper escalation process
Ability to analyze data and identify insight, organized and detailed oriented
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Ratings are based on anonymous reviews by Fairygodboss members.
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.