tee a seamless and victorious campaign rollout.
- Proactively Enhance Campaign Performance: Take the lead in monitoring and dissecting ad campaigns, initiating improvements for enhanced outcomes.
- Client Issue Resolution Expert: Investigate and collaborate directly with product and engineering teams to swiftly troubleshoot client concerns during campaigns.
- Drive Data-Backed Insights: Analyze campaign performance data to furnish clients with data-driven business insights while leveraging these insights to enhance our advertising offerings.
- Shape Advertising Strategy: Relay valuable marketplace feedback and contribute to refining our advertising strategy.
- Cultivate Long-Term Client Relationships: Conduct regular business reviews, taking a consultative, forward-thinking approach to forge enduring client connections in partnership with the sales team.
- Custom Program Management: Oversee tailored programs and sponsorships internally, leading custom content campaigns to ensure timely and effective delivery of assets.
- Campaign Kick-off and Optimization: Initiate campaigns with clients and manage all associated timelines, assets, and optimization opportunities.
- Product Consultancy: Act as an external product consultant, educating clients and agencies on product solutions, best practices, and ultimately fostering growth within existing business partnerships.
- Cross-Functional Collaboration: Engage and collaborate with a diverse group of internal cross-functional teams including mentoring & informal coaching opportunities.
Qualifications
Minimum Qualifications
- BA/BS degree in marketing, advertising, technology or media field;
- 5 years of experience in ad sales, marketing and development, or a sales-related support function
- Boast strong verbal and written communication skills, coupled with the ability to convey technical jargon in a way that resonates with non-technical stakeholders.
- Demonstrated understanding of digital media platforms and ad metrics - particularly in the area of performance marketing (bonus for social / search / programmatic / ad-tech)
Preferred Qualifications :
- Familiarity with ad verification partners (IAS, DV, MOAT) is a definite plus. Same goes for Ad-Tech & Mar-Tech related platforms such as Salesforce, Liveramp, & Adobe.
- Demonstrated experience in working with cross-functional teams;
- Experience with analyzing data and delivering insights;
- Self-starter, fast learner with a can-do spirit;
- Ability to travel domestically and internationally as needed.
- Exhibit proficiency in Microsoft Office
- Previous management & leadership experience is preferable.
- If you have a passion for TikTok and especially for Financial Services & Government, you're already one step ahead!
- Experience working with global partners in different time zones & cultures