high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for a business or category, developing data-driven insights and recommendations for C-suite client leadership, and communicating recommendations in a clear and compelling fashion.
Responsibilities:
- Driving media strategy, planning, and implementation of campaigns to deliver against clients' business goals
- Support and work with the sales team on pre-sale research and pitch
- Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
- Outline and oversee measurement strategy, tracking, and results delivery
- Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real time analysis
- Manage and grow post-sale client relationships with advertisers of all sizes
- Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
- Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
- Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
- Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Share marketplace feedback and guide our advertising strategy
- Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
- Demonstrate deep analytical ability, and develop great expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers
Qualifications
Minimum Qualifications:
- Demonstrated experience of account management/performance experience in digital marketing
- Tangible experience executing on a biddable network
- Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
- Fluent in French and English
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Experience diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
- Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders