high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for businesses in the tech/telco category, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.
Qualifications
Minimum Qualifications:
- Demonstrated experience of account management/performance experience in digital marketing
- Tangible experience executing on a biddable network
- Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
- Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
- Ability to analyse data and identify insights to assess campaign performance
Preferred Qualifications:
- Results oriented with high attention to detail and strong organisational skills
- Proactive attitude with excellent project management, organisational, and analytical skills
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Experience diagnosing and solving technical problems with product and engineering teams
- Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
- Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders
- Media/Entertainment vertical experience and knowledge to support the growth of this category at TikTok