Client Solutions Manager, Multicategory Retail - Global Business Solutions - London

high-quality and actionable insights and recommendations to improve the effectiveness of advertiser campaigns and unlock business opportunities. Day to day, their activities include analysing metrics of success for businesses in the Apps & Services team, developing data-driven insights and recommendations, and communicating recommendations in a clear and compelling fashion.

Responsibilities:

• Drive lower funnel media strategy, planning, and implementation of campaigns to deliver against clients' business goals
• Support and work with the sales team on pre-sale research and pitch
• Educate other teams on TikTok for Business offerings and keep them engaged by delivering learning sessions, writing training documentation and whitepapers for internal and external use
• Outline and oversee measurement strategy, tracking, and results delivery
• Expertise in advanced measurement solutions, such as Conversion Lift Studies, with a strong understanding of their methodologies and application in the advertising ecosystem. Ability to analyze and interpret study outcomes to drive actionable insights and optimize campaign performance
• Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real time analysis
• Manage and grow post-sale client relationships with advertisers of all sizes
• Present findings and insights in a consultative way to the client and collaborate with the relevant internal teams in order to provide a complete solution.
• Monitor and analyse ad campaigns, to identify optimisation opportunities for improving and scaling performance
• Investigate and work directly with product & engineering teams to help them troubleshoot client issues on the platform
• Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
• Share marketplace feedback and guide our advertising strategy
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the sales team
• Demonstrate deep analytical ability, and develop great expertise in TikTok's proprietary metrics, working to constantly evolve how we analyse and communicate data driven insights to our advertisers

Qualifications

Minimum Qualifications:

• Demonstrated experience of account management/performance experience in digital marketing
• Knowledge and understanding of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN etc)
• Tangible experience executing on a biddable network
• Experience managing brand advertisers with a deep understanding of their challenges across full funnel objectives
• Ability to analyse data and identify insights to assess campaign performance

Preferred Qualifications:

• Results oriented with high attention to detail and strong organisational skills
• Proactive attitude with excellent project management, organisational, and analytical skills
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
• Experience diagnosing and solving technical problems with product and engineering teams
• Experience using Excel or Google Sheets essential, familiarity with visualisation tools (Tableau, QlikView, Power BI, etc.) a plus
• Comfortable presenting complex analysis in a simple, easy to digest way to C-suite level stakeholders