Creative Experiential Manager, CPS, NA Business Marketing

ull-funnel momentum and industry awareness of packages. You'll own CPS experiential B2B go-to-market planning, develop experiential playbooks, and lead cross-functional collaboration to drive awareness and excitement of CPS sponsorships packages: from pre-launch anticipation to real-time execution to post-activation celebration.

The ideal candidate is a master of the brief, a connector across disciplines, and a process-driven operator-someone who thrives in a planning doc/spreadsheet, brings clarity to complexity, and leads through influence.

This position can be based in New York or Los Angeles.

Responsibilities

• Serve as CPS's primary partner to TikTok's Global Studio/Events teams and external agency partners, leading strategic briefs for all experiential activations (across creator summits, live event integrations, branded moments, and more).
• Act as the B2B marketing partner for CPS packages and initiatives, shaping strategic GTM calendars and owning the full marketing lifecycle (from pre-launch anticipation to post-activation amplification).
• Partner closely with integrated marketing, communications, and PR teams to brief, align, and execute full-funnel campaigns that promote CPS sponsorship opportunities and spotlight high-impact activations.
• Lead XFN alignment across event production and experiential content outputs, ensuring that activations are on-brand, on-brief, and deliver sponsor value.
• Build and maintain an evolving library of experiential playbooks and execution frameworks to enable repeatable success across future sponsorships.
• Work cross-functionally across Sales, Business Marketing, Studio, Events, and Product teams to orchestrate smooth GTM execution for CPS packages.
• Monitor sponsorship launches and experiential activations, distilling performance insights into actionable feedback loops and future-facing recommendations.

Qualifications

Minimum Qualifications

• Minimum 4 years of direct experience in experiential marketing, brand partnerships, or integrated campaign/project management (ideally at a platform, agency, or media/entertainment company).
• Demonstrated success leading cross-functional marketing programs that span events, content, PR, and integrated communications.
• Expertise in writing and delivering strategic briefs to creative, studio, and marcomms teams.
• Deep understanding of event production workflows and how experiential activations support brand awareness, positioning, and media objectives.
• Comfortable leading campaigns with multiple workstreams, timelines, and partners; creating clarity across moving pieces.
• Skilled communicator and cross-functional influencer (comfortable managing up, down, and across teams).

Preferred Qualifications

• Strong project management and planning skills, with an ability to build clear timelines, align stakeholders, and produce compelling decks, briefs, and planning docs.
• Exceptional storytelling, planning docs, and deck-building skills for internal and external audiences.
• Experience developing playbooks, frameworks, and process documentation.
• Proactive mindset and comfort navigating fast-paced environments that balance agility with creative and operational rigor.
• Experience with campaign measurement, post-launch recaps, and applying performance data to evolve GTM strategies and campaign storytelling.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $96000 - $211112 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.