Creator Manager, Sport - Content Operation - London

ve sustained growth and success on TikTok.

• Act as the UK market expert for the product team, translating creator needs and industry trends into actionable insights that inform business direction.
• Analyse creator performance data, applying local market context to inform strategy, prioritisation, and business decisions.
• Partner closely with the Head of Sports to ensure strong portfolio management, effective business reviews, and clear growth plans that deliver consistent, measurable impact.
• Collaborate with the Sports Publisher Manager and the Sports Program Manager to support the growth of sports programmes on the platform.
• Support content acquisition efforts and lead onboarding for new creators, expanding content breadth and enhancing the overall user experience.
• Equip creators with the knowledge and tools to maximise TikTok's features, analytics, and best practices, driving stronger performance, engagement, and business outcomes.
• Support creators through end-to-end account management, resolving platform issues, handling verification requests, and ensuring a seamless, high-quality experience.
• Drive creator engagement via international or local programs, ensuring creators are well-informed and actively participating.
• Engage and support creators at scale through effective community management and streamlined communication channels.

Qualifications

Minimum Qualification(s):

• Proven experience working with creators, adapting strategies and delivering education to support audience growth and sustainability.
• Strong understanding of the sports landscape, including emerging social and platform trends.
• At least 5 years of experience across the broader media ecosystem, with a demonstrated track record in social media strategy and/or partnership and relationship management.
• Hands-on experience working with social media platforms, or deep knowledge of how creators and platforms collaborate to grow audiences and build sustainable business models.
• Exceptional communication, presentation, and collaboration skills, with the ability to engage confidently with creators and cross-functional teams across global markets.

Preferred Qualification(s):

• Experience creating or supporting sports content.
• Strategic, insights-driven thinker who leverages data to make pragmatic, high-impact decisions.
• Strong self-starter and collaborative partner, comfortable leading projects end-to-end while thriving in cross-functional environments.
• Demonstrated success in creator management, account support, and building long-term, trust-based relationships.
• Thrives in fast-paced environments; adaptable, solutions-oriented, and effective at managing both operational and strategic priorities amid change.