Customer Growth Manager (Programmatic Advertising Direction)

als, and establish stable, long-term strategic partnerships built on mutual trust.
• Collaborate and Co-create with Top-Tier Product and Technical Teams: As a key bridge between client needs and platform capabilities, you will translate frontline market insights into high-quality product requirements, directly driving the technical iteration and strategic direction of our advertising platform, exerting influence far beyond the scope of a single role.

Responsibilities:

1. Partner Acquisition and Signing: Independently responsible for identifying, engaging, and signing top-tier DSP partners in target regions or industries, expanding the platform's high-quality demand-side ecosystem.
2. Data-Driven Business Optimization: Conduct in-depth analysis of collaboration data to form and implement precise traffic operation and growth strategies, enhancing overall business revenue and ensuring sustained growth.
3. Customer Success and Relationship Management: Establish regular review mechanisms, providing clients with customized in-depth data analysis and market insight reports to identify growth opportunities, enhance customer satisfaction and loyalty, and ensure long-term strategic partnerships.
4. Market Insight and Product Enablement: Systematically collect and analyze competitor dynamics and partner feedback to provide decision-making support for the iterative optimization of product and algorithm teams.

Qualifications

Minimum Qualifications:

• Bachelor's degree or higher.
• 5+ years of experience in the programmatic advertising industry, with a composite background in customer expansion (BD/sales) and operations at leading advertising platforms (ADX/SSP/DSP operations).
• Familiarity with the overseas advertising market, with relevant resources or work experience involving DSPs, 4A agencies, or large programmatic advertising platforms.
• Excellent English language skills, capable of serving as a working language for business and technical communication.
• Understanding of the different optimization metrics and applicable scenarios for brand and performance advertising.
• Exceptional logical thinking and problem-solving skills, with the ability to identify root causes based on data insights and drive solutions.
• Outstanding project management and cross-departmental collaboration skills, capable of efficiently coordinating internal resources to achieve business objectives.

Preferred Qualifications:

• Deep understanding of the programmatic advertising (RTB) ecosystem and technical principles, familiarity with the ad trading process, and the core demands of various participants.
• Strong data analysis capabilities, proficiency in SQL for data querying and analysis, and advanced Excel skills (pivot tables, functions, etc.).
• Strong business acumen and results-oriented mindset, taking ownership of both client success and platform growth.