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We seek a highly analytical, empathetic person who is looking to help build our Marketing Science discipline, where execution and data-driven thinking in a fast-growth environment will be critical for success.
Responsibilities:
- Act as an internal partner supporting and structuring end-to-end analytical initiatives by framing business problems, defining analytical approaches, and delivering impactful solutions.
- Define and monitor strategic KPIs, partnering with other teams to refine and continuously track key metrics that align with organizational goals and growth strategies.
- Conducting in-depth analysis and building reports to monitor the impact of TikTok's measurement programs, identifying trends, risks, and growth opportunities.
- Collect, process, and structure data from various sources using SQL, Python, or R. Design and develop scalable analytical and reporting solutions such as tables, datasets, models, and dashboards.
- Deliver data support for both short-term and long-term business plans from strategic scope to execution with an in-depth analysis.
- Collaborate closely with cross-functional teams, including Sales, Strategy, Product, and Global Data teams to deliver impactful analytical solutions.
- Foster a data-driven culture by influencing internal teams and promoting the adoption of data-centric thinking. Contribute to internal documentation, best practices, and team knowledge-sharing efforts.
Qualifications
Minimum Qualifications:
- 3+ years of experience in data analytics, marketing analytics, or data-driven business strategy.
- Ability to interpret and communicate data insights compellingly through reports and presentations.
- Experience working with large datasets and strong analytical skills, preferably using tools like Excel, SQL, Python, or R.
- Proficiency with data analysis, automation, and data visualization tools.
- English language due to the cross-functional collaboration.
Preferred Qualifications:
- Knowledge of media buying, auction-based platforms, and effectiveness measurement.
- Experience in digital advertising, advanced marketing, data-driven organizations, technology companies, or measurement suppliers.
- Experience working in cross-functional, global teams.
- Experience with incrementality testing, brand lift studies, or multi-touch attribution is a plus, but not required.
- Proactive, self-starter with strong problem-solving skills and attention to detail.
- Ability to thrive in a fast-paced environment with excellent time management and prioritization skills.
- Strategic thinking capacity, with the ability to quickly understand the business and identify the connection between business and data performance.