Group Vertical Director - Consumer Goods

insights to deliver sustainable revenue growth.

• Client Leadership & Executive Influence: Maintain trusted C-suite relationships with senior client decision-makers. Influence investment at scale, bring industry expertise to strategic discussions, and serve as a consultative partner for enterprise clients.
• Product, Industry & Measurement Expertise: Clarify and validate product needs. Partner with product, marketing and measurement teams to shape go-to-market strategies, support multi-layered solutions, and identify opportunities grounded in performance, ad tech, and MMM principles.
• Cross-Functional Orchestration: Represent the vertical within the market Leadership Team. Collaborate with internal cross-functional partners (Product, Marketing, Measurement, Creative, TA, Finance, Ops) to drive alignment, efficiency, and forward-looking business opportunities.
• Thought Leadership & Market Representation: Represent TikTok at national industry events, in media forums, and across the wider ecosystem. Deliver compelling narratives combining product knowledge, market trends, and performance-based solutions.
• Leadership, Talent Development & Team Culture: Lead, coach and develop a high-performing and diverse team. Set clear expectations, prioritise objectives, and empower individuals through structured mentorship and long-term capability building. Foster a collaborative, resilient, and wellbeing-focused culture.
• Change Leadership & Ambiguity Management: Guide the team through market changes, product evolution, and organisational shifts. Demonstrate optimism, grounded decision-making, and the ability to lead through ambiguity with clarity and confidence.
• Operational Excellence: Break down complex business goals into actionable plans. Provide hands-on support to teams when needed and ensure consistent execution across accounts.

Qualifications

Minimum Qualifications

• Commercial & Strategic Expertise: Demonstrated and deep experience in advertising sales or digital media, deep understanding of ad products, digital ecosystem, measurement tools and emerging technologies and demonstrated ability to design and execute multi-layered strategic plans.
• Client Relationship Leadership: Proven ability to influence C-suite stakeholders and build strong, trust-based relationships across the client spectrum and strong negotiation skills including navigating complex deals and long-term partnerships.
• Analytical & Business Insight: Strong analytical mindset with experience in interpreting performance signals, market trends and data-driven insight and ability to connect insights to growth strategies and investment recommendations.
• Leadership & Talent Management: Significant experience managing and developing high-performing teams and ability to mentor, coach, and build long-term talent pipelines while fostering inclusion, resilience and wellbeing.

Preferred Qualifications

• Cross-Functional Collaboration: Experience orchestrating multi-team alignment and leading high-complexity projects across product, measurement, and marketing functions.
• Communication & Executive Presence: Excellent communication, storytelling, and presentation skills and ability to represent TikTok credibly in public and industry-facing settings.