usiness plans, synthesizing market data, agency analysis and defining the overall business approach to TikTok's success.
- Deliver a plan to penetrate various brand organizations and verticals that drives alignment. Influence executive and day-to-day contacts to execute against these plans.
- Be adept at developing various marketing approaches such as performance, brand, retargeting, commerce to empower Brand Partners to leverage TikTok ad solutions, creative approaches, and ad tech infrastructure.
- Collaborate with measurement partners to create learning agendas to help teams and agencies better measure impact of TikTok and better adopt TikTok measurement solutions.
- Own Team forecasting and deliver accurate analysis to support team planning.
- Create persuasive sales narratives to help Team leverage market trends, case studies to position TikTok positively.
- Able to design and execute both scaled and focused market engagement tactics.
- Orchestrate plans with product teams and all cross-functional teams to guide organizational efforts towards stronger business outcomes that reflect market needs.
- Home in on relevant trends and opportunities in order to craft business cases that support any new requests and/or changes that alter product vision/roadmap.
Qualifications
Minimum Qualifications
- Strong people management experience with the ability to influence cross-functional teams.
- Experience in ad sales, marketing and or brand development, or a sales-related media function, with a strong connection CMOs.
- Deep experience in driving brand and performance outcomes through media strategy and strong conceptual understanding of the synergistic role of media platforms.
- Demonstrated success leading and deploying the full mix of media and creative solutions will be an added advantage.
- Strong ability to work with partners outside the organization and proven record of influencing outcomes by creating win-win solutions and holding partners accountable to the agreed plans.
- Skilled storyteller with experience communicating the benefit of marketing opportunities to partners and brands.
Preferred Qualifications
- BA/BS degree.
- Established relationships with Leadership at agencies and key brands.
- Demonstrated understanding of digital media platforms and ad metrics.
- Self-starter, fast learner with a can-do spirit.