Industry Client Solutions Manager (Lifestyle & Fashion)

clients link their marketing objectives to their business goals

• Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take
• Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
• Driving and facilitating the adoption of Pixels, MMPs, TikTok Shop where applicable
• Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
• Establish the value of TikTok as a part of a brand's media mix and communication strategy

Account Management, Campaign Management & Reporting

• Manage and grow post-sale relationships with brands and their corresponding agency teams, taking a role in steering account growth and success
• Sense check/challenge media plans and provide suggestions to set clients up for success
• Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business.
• Own conversations around Always On content and Performance objectives to support the Brand Partnerships team in revenue attainment
• Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
• Proritising tasks by urgency level and impact in alignment with Brand Partnerships Managers

Stakeholder Management & Revenue Impact

• Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts
• Understanding the scope of various cross functional teams and whom to approach for what purpose
• Pushing through product adoption, programs and packages built around specific company or market level priorities
• Having an equal stake in Account & Opportunity planning, and working together with the Brand Partnerships team to come up with innovative solutions and strategies
• Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
• Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings

Qualifications

Minimum Qualifications:

• Experience in account management/client services roles in digital marketing, with a demonstrated knowledge of digital media platforms, advertising KPIs, and cross-vertical knowledge
• Good understanding of digital media and marketing landscape; specialized vertical knowledge in Fashion/Lifestyle or Tech industries a plus
• Experience in an in-house marketing function, advertising agency or platform client solutions experience preferred,
• Solid understanding of media metrics, their implications and corresponding studies
• Experience managing branding and performance advertisers with complex and scaling challenges across multiple markets
• Proficient in Excel, dashboarding or similar skillsets
• Detail oriented, analytical and a creative problem solver

Preferred Qualifications:

• Experience with CPAS/Shopping Ads/E-commerce marketing
• Experience with 3rd party ad measurement verification partners (such as IAS, DV, MOAT)
• Experience with Mobile Measurement Partners and Pixel set up and troubleshooting
• Experience building strategic programs aimed at driving education and product adoption
• Experience diagnosing and solving technical problems with product and engineering teams