imizations to help Top 10 clients link their marketing objectives to their business goals
- Keeping up to date with product developments, market landscape, vertical movements and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take
- Building Test & Learn plans in conjunction with the usage of Measurement solutions (BLS, CLS, Ad Effectiveness etc.) across full-funnel solutions
- Driving and facilitating the adoption of Pixels, MMPs, TikTok Shop where applicable
- Putting together narratives, workshops and business reviews etc. to educate and upskill clients in charting the way forward
- Establish the value of TikTok as a part of a client's media mix and communication strategy
Account Management, Campaign Management & Reporting:
- Manage and grow post-sale relationships with clients and their corresponding agency teams, taking a role in steering account growth and success
- Sense check/challenge media plans and provide suggestions to set clients up for success
- Take responsibility for campaign setup checks, performance monitoring and optimization suggestions for every client in the book of business
- Own conversations around Always On content and Performance objectives to support the Client Partnerships team in revenue attainment
- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting or account audits
- Proritising tasks by urgency level and impact in alignment with Client Partnerships Managers
Stakeholder Management & Revenue Impact:
- Building trusting relationships and robust communication with internal teams and external client & agency teams to ensure sustained growth of accounts
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Pushing through product adoption, programs and packages built around specific company or market level priorities
- Having an equal stake in Account & Opportunity planning, and working together with the Client Partnerships team to come up with innovative solutions and strategies
- Tracking revenue attainment and impact of client activities on Book of Business, individually and as a team
- Sharing client/market/vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings
Qualifications
Minimum Qualifications:
- At least 5 yeats experience in account management or client services within digital performance marketing, with strong cross-vertical knowledge and a deep understanding of advertising KPIs and digital media platforms.
- In-depth knowledge of the digital marketing landscape, media metrics, and performance studies; experience in Marketplaces, E-commerce Tech verticals is a plus.
- Proven experience supporting advertisers in-house, via agencies, or on digital platforms-especially those with complex, multi-market branding and performance needs.
- Strong analytical and technical skills, including proficiency in Thinkcell, Excel, business dashboarding, and similar tools; highly detail-oriented and a creative problem solver.
- Excellent communication and presentation skills in English, with the ability to translate insights into strategic client recommendations.
Preferred Qualifications:
- Proven ability to manage revenue-bearing responsibilities, team targets, and strategic program development to drive education and product adoption.
- Experience with CPAS/Shopping Ads/E-commerce marketing.
- Skilled in working with 3rd-party ad measurement partners (e.g., IAS, DV) and Mobile Measurement Partners, including pixel setup and troubleshooting.
- Experienced in diagnosing and resolving technical issues in collaboration with product and engineering teams.
- Open to travel as needed to support business goals.