rages continuous learning, and celebrates success.
- Develop and implement marketing strategies and campaigns to increase brand metrics among non-users and current users in AMS.
- Lead marketing campaigns and initiatives end-to-end execution, including project plan, cross-function alignment and success measurement (using analytics and data to track key performance indicators and identify areas for improvement).
- Define the project plan, campaign objectives based on data, target audience and size, main KPIs, core narrative, estimated budget, previous insights, among other definitions. Provide direction to different teams: media, creative, strategy and analytics, social, and communications. Act as a maestro, orchestrating all components of the overall campaign.
- Manage overall campaigns: timelines, resources, define roles and responsibilities among teams, communicate campaign progress, define measurement plan, share learnings, among others.
- Be able to influence cross-functional teams when managing large scale campaigns and strategic initiatives.
Qualifications
Minimum Qualifications:
- Related experience in marketing strategy, brand strategy, brand reputation, diversity projects, partnership or co branding; relevant experience in tech companies preferred. International company experience preferred.
- Strong analytical skills and being able to analyze data to measure the success of marketing campaigns.
- Highly motivated and result-oriented self-starter. With the capability to tolerate the high speed and pressure working load and intent to ask for chasing the high performance.
- Strong background in project management and operational tasks within projects (contracts, payments, reports, etc)
- Experience leading and managing cross-functional projects, budgets, and timelines, and being able to motivate and inspire with their projects (including agencies)
Preferred Qualifications:
- Excellent communication skills, including the ability to present ideas to stakeholders
- Experience in marketing techniques such as tv, ooh, print, social media, paid media, influencer and measurement
- Strong collaboration skills