Integrated Marketing Media Specialist (TikTok Shop, Malaysia)
Kuala Lumpur, Malaysia
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
#7625946613959887109
Position summary
ned with campaign objectives and KPIs.
- Monitor, analyze, and report on campaign performance across all channels, translating data into actionable insights and optimization strategies.
- Drive test-and-learn agendas, including A/B testing across creatives, formats, channels, and audience segments to continuously improve performance outcomes.
- Collaborate cross-functionally with content, creative, CRM, and analytics teams to ensure cohesive messaging and seamless campaign execution across touchpoints.
- Track and evaluate cross-channel attribution, incrementality, and media effectiveness to inform future investment decisions.
- Stay abreast of industry trends, emerging technologies, and evolving media consumption behaviors to continuously innovate and maintain a competitive edge.
Qualifications
Minimum Qualifications
- Minimum Bachelor's Degree or above with 3+ years of experience in Internet companies, brand companies, or agencies. Experience in performance marketing, media planning, or integrated media roles
- Excellent marketing planning and digital media skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign from ideation to execution
- Familiar with different online marketing channels and is aware of interactive products, open to explore and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
- Strong analytical mindset with proficiency in tools like Google Analytics, Ads Manager, ad platforms, marketing automation tools or similar
- Experience with budget management and forecasting. Proven ability to manage media budgets and deliver ROI/ROAS targets
Preferred Qualifications
- Experience in e-commerce or high-growth digital businesses is a plus
- Experience across offline channel is a plus
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.