Market Strategy and Agency Go-To-Market Manager - GBS

ment: Partner with key stakeholders and agencies, providing strategic guidance and performance optimization to maximize ROI.

• Data Building & Diagnosis Capability
• Partner with APMs or BPMs to inform and guide revenue-driving strategies
• Provide scorecards for branding, TTS, Apps, and Web performance at the top accounts level of leading agencies
• Deliver actionable insights through regular dashboards, reporting, and performance reviews to optimize agency outcomes
• Data Analytics & Insights:
• Leverage data analytics tools to monitor campaign performance, assess market trends, and generate actionable insights to optimize marketing efforts.
• Track and analyze advertising data, drawing actionable insights for campaign optimization and revenue growth as well as making seasonal predictions
• Build effective data tracking workflow, monitoring progress, and finding problems in a timely manner
• Visualize large or complex data and transform it to be more accessible, understandable, and usable.
• Understand business problems, identify data sources and translate problems into structured analysis or data products that directly drive actionable insights that maximize value
• Strategic Planning: Develop and execute industry-specific strategies that align with TikTok's growth objectives.
• Go-to-Market Execution: Collaborate with product, sales, and marketing teams to launch new products and features, ensuring market fit and customer adoption.
• Operational Efficiency: Streamline internal processes and workflows, ensuring smooth collaboration between cross-functional teams.
• Performance Measurement: Define KPIs, track progress, and generate reports to measure the effectiveness of marketing strategies and operational initiatives.

Qualifications

Minimum Qualifications:

• Bachelor's degree in Business, Marketing, Data Analytics, or a related field.
• 5+ years of experience in digital marketing, go-to-market strategy, business intelligence, or client solutions .
• Proficiency in digital advertising platforms
• Strong analytical skills, with experience using data tools such as SQL, Python, Tableau, or Google Data Studio.
• Ability to interpret complex data sets and translate insights into actionable business recommendations.
• Excellent communication and collaboration skills, with the ability to influence stakeholders across departments.
• Self-starter with a growth mindset, capable of thriving in a fast-paced, dynamic environment.

Preferred Qualifications:

• Strong knowledge of SQL, data visualization tools (Power BI, Tableau) , database pipelines etc.
• Excellent analytical skills in spotting issues and take actionable initiatives from data
• Experience working in an international environment, with an understanding of cultural nuances across APAC markets.
• Previous experience in any of the key industries (eCommerce, FinTech, SuperApps, Entertainment, Social, Gaming) with knowledge of user acquisition and engagement strategies.