Marketing Manager, Consumer Products & Live

vertical across audiences and countries around the world. Based out of California, the product marketing manager will be able to spearhead global product marketing strategies, positioning, messaging and creatives, while enabling aligned local campaigns that also reflect local nuances.

Responsibilities

• Develop our global product marketing strategies, narratives and campaigns, as well as build go-to-market strategies & measurement plans that support key adoption & awareness goals of TikTok's livestreaming product strategy
• Partner with regional marketing teams to enable localized creative development, user targeting and channel strategies
• Collaborate with global product teams to align on key product priorities and milestones, that are delivered through globally consistent execution plans
• Partner closely with product, marketing, PR, operations, strategy and finance to ensure seamless cross-functional coordination. Be the glue between teams and our users.
• Understand and evangelize for the needs of users on TikTok, actively identifying gaps and opportunities to better serve our audiences around the world.

Qualifications

Minimum Qualifications:

• Extensive experience within product marketing experience in mobile/tech/consumer products; experience in the livestreaming industry is a plus
• Experience conceptualizing, planning and launching marketing campaigns, and driving awareness & adoption of new products and services; owning and achieving key performance indicators
• A creative approach and fresh ideas to build marketing campaigns around product
• Strong project management skills, able to work on multiple projects simultaneously

Preferred Qualifications:

• Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
• Creating and executing global marketing campaigns is a plus
• Excellent cross-group collaboration skills
• Passionate about TikTok and our mission

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $91200 - $143556 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.