in a fast-growth environment to make others better will be critical for success.
Responsibilities:
- Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
- Analyze data to develop advanced analytics projects tailor made for clients to prove that TikTok works and define rooms for improving performances
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams
Qualifications
Minimum Qualifications:
- Experience in digital advertising, major marketing organizations, or measurement providers.
- Relevant bachelor's degree in a quantitative field
- A track record of inferential problem solving through experimental design analytical methods
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Familiarity with experiment, incrementality, Multi-Touch-Attribution and Marketing/Media-Mix-Modeling analyses
- A track record of driving client decisions with clear communication and team collaboration
Preferred Qualifications:
- Knowledge of local media landscape
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Knowledge of digital analytics tools like GA and Adobe
- Familiarity with privacy-first innovation for measurement systems a plus