Measurement Partner, Tech + Telco

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The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.

We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Job Responsibilities

• Serve as the measurement subject matter expert for the Tech and Telco verticals, providing strategic guidance and thought leadership to clients and internal stakeholders.
• Collaborate with clients to understand their business objectives and develop tailored measurement strategies that drive brand and business outcomes.
• Develop actionable presentations using data to communicate measurement findings and insights to clients in a clear and persuasive manner.
• Leverage in-depth experience with incrementality methodologies (BLS, CLS, MMT) to accurately measure the impact of client investments.
• Apply knowledge of MTA and MMx to optimize measurement solutions and provide actionable insights.
• Partner with the XFN team to align measurement efforts with company-wide goals and ensure consistency across verticals.
• Deliver regular updates and reports to internal stakeholders, contributing to decision-making and strategy development.
• Work closely with partnership and product teams to onboard new vendor relationships, building compelling business cases and designing impactful pilot programs.
• Coach and mentor measurement analysts, fostering their professional development and contributing to a strong team culture.
• Stay up-to-date on the latest measurement trends and technologies to drive innovation and deliver exceptional results.

Qualifications

Minimum Qualifications:

• Minimum 5+ years of experience in digital advertising or large marketing organizations.
• Bachelor's degree in a quantitative field; within a science, mathematics, operations, business, marketing, or research field.
• Proven ability to solve inferential problems through experimental design and analysis.
• Deep understanding of experimentation, incrementality, attribution, and Media Mix Modeling.
• Track record for driving client decisions through clear communication and collaboration.

Preferred Qualifications:

• Exceptional time management and goal-oriented task management.
• Effective communication and ability to guide decision-making.
• Preference for experience with advertising agencies or complex marketing data-driven organizations.
• Ability to thrive in a fast-paced, global environment.
• Familiarity with privacy-first measurement systems is a bonus.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $130000 - $220000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.