Media & Social Analyst, Global Brand and Communications-PMO

sues, and create analytical reports distilling these findings into strategic guidance. You will also support the analysis of first-party data including survey results and in-app analytics. Your work will span multiple tools, methodologies, and topics - often all at the same time. Projects can range from tracking breaking news cycles to creating social listening dashboards to turning survey data into talking points to surfacing emerging trends by analyzing in-app data.

Candidates should have both the skills and enthusiasm to produce high quality reports driven by data insights, turning numbers and trends into actionable recommendations. You are inquisitive by nature, familiar with how Comms/PR teams operate and the media landscape, and knowledgeable about issues in the social media space. You can react quickly to rapidly evolving issues while not sacrificing the rigor of your work, and you're equally comfortable handling a project independently as you are collaborating with teammates around the world. Ideal candidates will have the technical aptitude for learning new software and conducting both quantitative and qualitative analysis.

Responsibilities

• Active, ongoing monitoring of news media and social media for breaking stories/posts and emerging trends that need to be flagged to relevant internal teams
• Generate multiple media analysis and/or social listening reports each week across a wide range of topics and stakeholders, determining key metrics, notable themes, and overall impact to the business
• Provide real-time support (coverage tracking, social monitoring, etc.) to the Global Comms team and other key stakeholders during rapid response news cycles
• Proactively identify areas that merit reporting/analysis, such as competitor news cycles or emerging risks to the business
• Support ongoing reports that provide weekly, monthly, or quarterly benchmarks and insights
• Use market research databases and third-party studies to craft recommendations and talking points for stakeholders in the Brand & Comms department
• Support primary research including message testing and analysis of brand health metrics
• Monitor dashboards to detect emerging trends or risks, using keen judgement about what and how to escalate
• Manage relationships with vendors and agencies to guide the deliverables and support they provide for the team
• Create clear, engaging (static) data visualizations for internal and external audiences
• Actively maintain relationships across the department to become fluent in stakeholders' priorities, key issues, and ways of working

Qualifications

Minimum Qualifications

• Minimum BA or BS degree required
• Mastery of media monitoring and social listening tools (preferably Cision, Brandwatch, and MuckRack)
• Strong understanding of the key metrics required to measure Comms/PR effectiveness as well as social media conversations
• Expertise in boolean querying and working with unstructured/conversational data
• Familiarity with primary research in support of a Communications strategy, including message testing, brand health metrics, and talking point development
• Expertise in turning data into a clear, actionable narrative; ability to do this via visualizations and data storytelling

Preferred Qualifications

• Knowledge of US media landscape, including familiarity with a wide range of publications & reporters, understanding of journalism terminology, etc.
• Experience with syndicated consumer insights data sources and reports a plus (e.g. GWI, Statista, Kantar, Morning Consult, etc.)
• Familiarity with the key issues surrounding social media and tech companies, particularly in the press and legislation
• Ability to juggle multiple projects at once and handle very quick turnaround requests
• Ability to proactively identify fruitful new projects to take on or areas in need of more support, detect potential data quality issues, learn new tools/methodologies quickly, and develop strong relationships with stakeholders
• Previous experience working for a global company
• Ability to read articles and identify key words in other languages a plus!

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $96000 - $190000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.