Principal Product Designer, Ads

TikTok

4.5

(6)

San Jose, CA

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #7426118229783906610

    Position summary

    ve.
    Join us.

    About the team
    Our TikTok UED Monetization Product team is at the forefront of enabling and inspiring clients to connect with audiences and maximize brand potential seamlessly. You will be responsible for leading the end-to-end design process, collaborating cross-functionally with design, product, marketing, and engineering teams to create impactful designs that solve complex problems. Your work will span across mobile and desktop platforms, and you'll leverage both qualitative and quantitative user research to guide your decisions.

    Key Responsibilities:

    • Own the full design lifecycle for your product, from understanding core user challenges to delivering polished, pixel-perfect UI across both mobile and desktop platforms.
    • Collaborate with product, engineering, and other teams to define a strategic vision and roadmap for the product, contributing to high-level decision-making.
    • Develop and test rough prototypes early in the process to validate solutions, iterating quickly based on feedback.
    • Create detailed, high-fidelity UI and UX specifications to effectively communicate design requirements to engineers and stakeholders.
    • Mentor and support junior and mid-level designers, sharing your expertise and guiding them in best practices.
    • Contribute to and evolve our design systems, ensuring consistency across the platform.
    • Help shape design thinking across the broader organization, including research, marketing, product education, and customer success teams.
    • Champion a user-centered design approach, balancing user empathy with business needs.
    • Thrive in a fast-paced environment where quick iteration and adaptation to changes are key.

    Qualifications

    Minimum Qualifications

    • Minimum 5 years of experience in lead product design settings, with background in enterprise or B2B platforms
    • Strong strategic thinking, with the ability to develop and communicate cohesive design visions.
    • Excellent communication and presentation skills to articulate design decisions to stakeholders.
    • Ability to handle ambiguity and independently drive the design process from research to delivery.
    • Experience in designing complex workflows with multiple scenarios and edge cases.
    • Passion for enterprise product design and solving complex problems in dynamic environments.
    • Proven experience mentoring or leading design teams while remaining hands-on.
    • Self-motivated, adaptable, and able to excel in high-growth settings.

    Preferred Qualifications:

    • Experience designing payment and transaction products for both consumer-facing and enterprise applications on mobile and desktop.
    • Proven ability to work effectively with stakeholders across time zones and design for global users.
    • Expertise in creating seamless user experiences across multiple products, ensuring design consistency.

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

    Job Information

    [For Pay Transparency] Compensation Description (annually)

    The base salary range for this position in the selected city is $137244 - $318960 annually.

    Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

    Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

    We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

    Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

    We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

    For Los Angeles County (unincorporated) Candidates:

    Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

    1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

    2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

    3. Exercising sound judgment.

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.