Product Manager, App Ads and Gaming

TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle.

Responsibilities

• Gain an in-depth understanding of the international app advertising ecosystem and customers need to design comprehensive and holistic product plans.
• Responsible for designing product strategies for APP advertisements, taking care of monetization methodology, sales strategies, and revenue respectively; optimizing ads' traffic effectiveness and efficiency to the maximum result for our clients.
• Design competitive advertising products tailored to vertical industries such as e-commerce and travel, maximizing customer value.
• Collaborate closely with cross-function teams such as design and R&D to ensure project implementation and deliver high-quality products.
• Continuously track and analyze key product metrics to provide insights and a basis for iteration through data-driven decision-making.
• Stay updated on industry trends, drive business innovation, and maintain the competitive edge of international products in the advertising field.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher, with 3 years of experience in monetization products;
• Strong management skills, logical thinking, business understanding, and quick learning abilities.
• Data-driven, with strong logical thinking and problem-solving skills through data analysis.
• Excellent communication skills, resource integration, and stakeholder management capabilities; able to implement strategies effectively and achieve business results.

Preferred Qualifications

• Experience in performance advertising, e-commerce advertising, or app downloads is preferred.
• Familiarity with Meta and Google advertising products; experience in related partnerships is preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.