Product Manager - Gamification Product Strategy

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About the Team
The success of TikTok's data business model hinges on the supply of a large volume of high quality labeled data that will grow exponentially as our business scales up. However, the current cost of data labeling is excessively high. The Data Solutions team is built to understand data strategically at scale for all Global Business Solution (GBS) business needs. Data Solutions Team uses quantitative and qualitative data to guide and uncover insights, turning our findings into real products to power exponential growth. Data Solutions Team responsibility includes infrastructure construction, recognition capabilities management, global labeling delivery management.

Join our team as a visionary trailblazer to build your dream game platform that will captivate users and revolutionize knowledge exploration for AI.

Key Responsibilities:

1. Build and Design Gamified Labeling Platform:

• Shape engagement between labellers and the business by leveraging gaming/gamification experience to build an engaging platform that will enhance user motivation and productivity.
• Use predictive models to identify designs and features that will motivate and incentivize users.

2. Experimental Design:

• Systematically plan experiments, ensuring that data collected can be analyzed to draw valid and objective conclusions on newly developed features.
• Utilize A/B testing and other experimental methods to evaluate the impact of gamification features.

3. Engagement Metrics:

• Lead the development, implementation, and monitoring of KPIs related to user engagement and gamification efficacy, ensuring continuous improvement.
• Observe user behavior data and iterate on gamification features based on analyzed insights to enhance engagement.

4. Game Development & Programming Leadership:

• Provide technical leadership in the development and implementation of gamification features, drawing on your experience as a game programmer.
• Innovate and push the boundaries of gamified solutions, staying current with industry trends and best practices.

5. Collaboration:

• Work closely with cross-functional teams, including developers, designers, and product managers, to ensure the seamless integration of gamification features.

Qualifications

1. Bachelor's or Master's degree in Mathematics, Engineering Graphic Design or a related field;
2. Proven experience in product management roles within the gaming or gamification industry;
3. Experience leading end-to-end product development, from conceptualization to rollout;
4. Strong background in implementing and iterating on product features based on user feedback and data analysis.

Preferred:

1. Familiarity with statistical and data analysis tools (e.g., SQL, Python, R) is a plus;
2. Proficiency in using product management software and tools (e.g., JIRA, Trello, Asana);
3. Understanding of game mechanics and user engagement metrics;
4. Strong ability to analyze complex data sets and derive actionable insights;
5. Visionary thinker capable of leveraging gamification to enhance user engagement and overall product experience.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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