Product Marketing Manager, Branding, Southern Europe - Milan

vertising solutions

• Become the in-market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements
• Ensure a market and vertical-first approach is taken in all go-to-market, identify opportunities to make strategic recommendations, and scale these across the sales team
• Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations
• Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge
• Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy
• Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions

Qualifications

Minimum Qualifications:

• Extensive experience working within media in a marketing or product marketing capacity
• Strong knowledge of media sales and marketing processes
• Strong knowledge of the local market and agencies ecosystem
• A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
• Excellent communication, presentation and analytical skills.
• Customer service orientation and experience working in a client facing capacity
• A commercial mindset with a history of delivering against stretching performance goals.

Preferred Qualifications:

• Consumer Goods industry expertise
• Branding marketing expertise