doption for all of TikTok's advertising solutions
- Become the in-market product expert by partnering closely with sales team to deeply understand customer pain points, vertical needs and business requirements
- Ensure a market and vertical-first approach is taken in all go-to-market, identify opportunities to make strategic recommendations, and scale these across the sales team
- Collaborate with XFN teams to generate full funnel vertical strategies which would include narratives, solutions packages and product recommendations
- Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge
- Develop and execute in-market programs and initiatives to grow product adoption and revenue and partner with a range of cross-functional teams to ensure flawless execution against this strategy
- Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions
Qualifications
Minimum Qualifications:
- Extensive experience working within media in a marketing or product marketing capacity (4+ years of experience)
- Strong knowledge of media sales and marketing processes
- Strong knowledge of the local market and agencies ecosystem
- A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
- Excellent communication, presentation and analytical skills.
- Customer service orientation and experience working in a client facing capacity
- A commercial mindset with a history of delivering against stretching performance goals.
Preferred Qualifications:
- Travel, Finserv, Lead Generation industry expertise
- Performance marketing expertise