Product Operation Manager, User Incentive - TikTok Local Services

te and LBS signal coverage. Continuously iterate on in-app narratives, incentives and contextual triggers to drive legitimate user consent.

• Local Services Campaign & Activity Operations: Lead end-to-end campaign operations for Local Services / LBS growth, including planning, execution, real-time adjustment, and performance review. Deliver core business metrics such as location permission rate, user positioning accuracy, funnel conversion and user experience.
• Data-Driven Optimization & Experimentation: Establish and maintain campaign monitoring systems and KPI dashboards. Conduct in-depth data analysis, A/B testing and post-campaign retrospection to identify growth opportunities, extract actionable insights, and optimize strategies, mechanisms and user experience.
• Business Problem-Solving & Scaleable Solutions: Translate business goals and privacy compliance requirements into clear, user-friendly and scaleable product or campaign solutions. Collaborate cross-functionally to align resources, resolve risks and drive results in a fast-paced environment.

Qualifications

Minimum Qualifications

• Bachelor's degree or above, with 3+ years of experience in growth, product operations, strategy, campaign management or related roles at internet companies.
• Demonstrated experience driving key business metrics through growth campaigns or funnel optimization projects, such as user permission adoption, conversion improvement, or product growth.
• Strong ownership, learning agility and execution ability; able to quickly understand new businesses, policies and systems and independently deliver projects in a dynamic environment.
• Excellent cross-team communication and coordination skills; able to align multiple stakeholders and drive complex initiatives under pressure and uncertainty.
• Strong data sense and structured thinking; able to use data to define problems, measure performance and support decisions.

Preferred Qualifications

• Experience in user growth, permission conversion, LBS, local services, e-commerce or content platforms is a strong plus.
• Familiarity with A/B testing, data dashboards, or basic SQL/data analysis tools.
• Deep understanding of user behavior, in-app interaction design and global privacy policies (e.g., location permissions).
• Experience working in global / international product teams or cross-cultural environments.