- translating global product strategy into regional execution, driving adoption, validating impact, and ensuring sustainable revenue growth.
By partnering with cross-functional team we enable scalable go-to-market execution and ensure our products deliver measurable business outcomes.
Responsibilities:
Drive Regional Product Operations
- Support the rollout and ongoing management of Creator-facing Ad creative products across EUI, translating global strategy into clear regional execution plans and adapting them to local market needs.
GTM & Enablement Strategy
- Develop and maintain GTM materials, including product narratives, case studies, performance benchmarks, and incentive frameworks to drive scaled adoption across EUI.
- Support ongoing GTM product updates and create best practice enablement materials (playbooks, activation guides, sales resources) to ensure alignment with the latest product enhancements and roadmap changes.
Cross-Functional Collaboration (XFN)
- Partner closely with Product, and regional sales teams to improve SOPs and translate product updates, inbound market feedback, and outbound strategies into actionable GTM plans.
Revenue & Operational Tracking
- Monitor product-level KPIs across EUI, including revenue contribution, adoption penetration, and performance benchmarks.
Inbound & Outbound Feedback Loop
- Aggregate client, sales and Advertiser Enablement feedback to inform product iteration, while ensuring timely communication of roadmap updates and feature enhancements to frontline teams.
Creative & Agency Support
- Support briefing and coordination with external agencies for creative UGC solutions, including Branded Buzz and Branded Effects.
- Ensure agency briefs are aligned with product objectives, performance benchmarks, and GTM positioning.
Incentive & Adoption Strategy
- Design and support incentive programs and activation strategies to accelerate adoption and ensure measurable product growth.
Performance Analysis & Growth Validation
- Analyze campaign performance data to validate product effectiveness, identify growth levers, and build evidence-based product positioning.
- Support the development of cross-product case studies to demonstrate measurable impact and strengthen GTM narratives.
Qualifications
Minimum qualifications:
- Currently pursuing a Bachelor's degree or above;
- Strong written and verbal communication skills, with the ability to clearly articulate insights and partner effectively with product, marketing, and creative stakeholders.
- Genuine interest in product operations, especially in areas such as workflow optimisation, documentation, experimentation tracking, and cross-functional collaboration.
- Ability to manage multiple priorities, stay highly organised, and thrive in a fast-paced, iterative environment.
- Proactive, curious, and solution-oriented, with a willingness to test ideas, learn from experiments, and adapt based on data-driven insights.
- Strong analytical mindset with the ability to interpret campaign performance data, identify trends and patterns, and translate insights into clear, actionable recommendations.
- Proficiency in spreadsheets (Google Sheets and/or Excel) for data organisation, reporting, and performance analysis.
Preferred Qualifications:
- Familiarity with major social platforms, along with a basic understanding of their core advertising formats and best practices.