Program & Market Insight - SEA
Bangkok, Thailand
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
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Position summary
A.
- Campaign Development: Design and execute 360° marketing campaigns across various touchpoints (digital, social, PR, partnerships) that align with brand objectives and resonate with audiences in Thailand and SEA.
- Program Coordination: Lead and coordinate programs for Thailand and SEA, from planning through execution, ensuring each market's needs and target KPIs are addressed while adhering to brand guidelines.
- Case Study Development: Use strong case study knowledge to analyze successful and unsuccessful marketing efforts, drawing lessons to apply to current and future initiatives across both regions.
- Cross-Functional Collaboration: Collaborate with internal teams (product, content, operations) and external partners to drive cohesive strategies and maximize campaign impact.
- Insights Reporting: Prepare and present comprehensive market insights reports, highlighting trends, consumer behaviors, and performance metrics specific to Thailand and SEA markets.
Qualifications
Minimum Qualifications:
- Marketing and Market Insights Experience: Minimum of 3 years in marketing, with a focus on strategy, execution, and insights-driven decision-making.
- 360° Marketing Mindset: Demonstrated ability to think holistically, utilizing multi-channel approaches for full marketing impact.
- Strong Case Study Knowledge: Proven experience in analyzing and applying marketing case studies in strategic planning and execution.
- Thailand and SEA Market Expertise: Deep understanding of market dynamics, consumer behaviors, and cultural nuances across Thailand and SEA.
- Analytical & Strategic Skills: Strong analytical skills to transform data and insights into actionable strategies, with a results-oriented approach.
- Excellent Communication Skills: Proficiency in Thai and English, with strong communication skills to facilitate cross-functional and cross-cultural collaboration.
Preferred Qualifications:
- Experience in Thailand and SEA: A strong preference for candidates who have lived, studied, or worked in Thailand, with familiarity with local languages and cultural insights.
- Familiarity with social media platforms, e-commerce trends, and digital marketing practices specific to Thailand and SEA.
- Ability to navigate a fast-paced, dynamic environment and adapt to evolving market needs.
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.