Push Notification Strategy Manager, Global Consumer Marketing - EMEA

ms.

Responsibilities

• Develop and execute user communication strategies across push notifications, in-app messaging, and other owned channels to drive user engagement, retention, and platform affinity.
• Translate global marketing priorities into localized communication plans that resonate with users across diverse EMEA markets, leveraging insights and trends
• Build and manage content calendars and campaign timelines in collaboration with regional and global stakeholders.
• Own the end-to-end execution of campaigns, including message development, segmentation, QA, scheduling, and performance tracking.
• Create and adapt high-quality campaign messaging that aligns with brand guidelines and contributes to a consistent user experience.
• Develop A/B testing and experimentation roadmaps to optimize communication effectiveness, personalization, and timing.
• Collaborate cross-functionally with Marketing and Communications, Data Analytics, and Product teams, to ensure alignment across strategy and execution.
• Analyze campaign performance using measurement frameworks to extract actionable insights and improve future messaging strategies.
• Apply trends, campaign data, and platform performance metrics to optimise communications and inform campaign planning support where applicable.
• Maintain cultural relevance and market sensitivity, ensuring communication is aligned with local language and trends across EMEA.

Qualifications

Minimum Qualifications

• At least 3+ years of experience in consumer marketing, lifecycle/CRM marketing, digital communications, brand marketing or advertising agency experience, in a cross-functional, fast-paced environment.
• Familiarity with campaign management workflows and ability to manage multiple projects independently while ensuring alignment with timeline, quality, and performance standards.
• Excellent writing, communication, organizational and interpersonal skills; experience developing messaging content and collaborating on creative materials.
• Strong analytical and executional skills, with experience applying insights and measurement principles to continuously improve campaign performance.

Preferred Qualifications

• Experience working on projects involving cross-functional team collaboration.
• Excellent project management and communication abilities, with a collaborative mindset and attention to detail.
• Team player, ability to engage on all levels of the organization
• Passionate about entertainment and digital content; knowledge of the media landscape and major trends in the industry
• Solid understanding of TikTok user experience