Sales Specialist, TikTok Shop Ads | SMB

ll. Our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions, including TikTok Shop.

Responsibilities

• Being a Consultant to clients and internal stakeholders as a TikTok Shop Subject Matter Expert
• Driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on TikTok Shop
• Keeping up to date with TikTok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads
• Stakeholder Management & Revenue Impact
• Help steer account growth and success via TikTok in both the pre-sale and post-sale process, with the TikTok Shop ecosystem as a primary focus
• Manage customer expectations and maintain high engagement on the platform
• Drive revenue for TikTok by supporting scalable Shop Ads sales programs across a variety of direct clients and agencies
• Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Prioritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs
• Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients
• Understanding the scope of various cross functional teams and whom to approach for what purpose
• Pushing through foundational product adoption to succeed with Shop Ads
• Knowledge Sharing
• Sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharings
• Generating product and process insights and improvements to share with leadership and key cross functional partners

Qualifications

Minimum Qualifications:

• 1 year of experience in digital marketing or eCommerce
• Sufficient understanding of the overall advertising operations and a strong understanding of the market
• Experience owning and delivering quantitative targets
• Ability to translate data into clear narratives, operational strategies, and recommendation

Preferred Qualifications:

• Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
• Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
• Strong implementation skills in adherence to structured programs