Search Ads Specialist - Evaluation (Thailand)

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About Trust & Safety
Building a world where people can safely discover, create and connect. The Trust & Safety (T&S) team at TikTok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have invested heavily in human and machine-based moderation to remove harmful content quickly and often before it reaches our general community.

About the Team
The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV.

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labeling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance.
This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

What will I be doing?

1. Conduct regular assessments on search quality in accordance with evaluation guidelines/standards.
2. Utilize evaluation methodology to perform daily strategy assessment of search quality in accordance with evaluation guidelines/standards.
3. Analyze user search queries, utilize various tools to understand and categorize search requirements, and identify types of search quality issues in search results.
4. Provide feedback and suggestions for guidelines/standards/SOP improvement based on assessments.
5. Being flexible and open to working on projects outside of core expertise and using assessment methods to support related projects.
6. Able to work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content.
7. Perform any other duties as assigned.

Qualifications

Minimum Qualifications

• Bachelor's degree or higher or minimum 1 to 2 years of relevant working experience
• Proficient in the local language and excellent English skills
• Familiarity with search engines, social media algorithms, and SEO
• Strong capacity to learn and understand new concepts

Preferred Qualifications

• Proficiency in common office software and search engine-related experience preferred
• Deep understanding of local culture and internet usage habits
• Attention to detail and ability to use data analysis to identify trends
• Overseas work or training experience is beneficial
• Background in Quality Assurance (QA), particularly in search engine evaluation

Trust & Safety recognises that keeping our platform safe for TikTok communities is no ordinary job which can be both rewarding and psychologically demanding and emotionally taxing for some. This is why we are sharing the potential hazards, risks and implications in this unique line of work from the start, so our candidates are well informed before joining.
We are committed to the wellbeing of all our employees and promise to provide comprehensive and evidence-based programs, to promote and support physical and mental wellbeing throughout each employee's journey with us. We believe that wellbeing is a relationship and that everyone has a part to play, so we work in collaboration and consultation with our employees and across our functions in order to ensure a truly person-centred, innovative and integrated approach.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.