Senior Product Manager, Ads Experimentation - Global Monetization Product and Technology - Seattle

About the team:
We are seeking an experienced Product Manager to lead the development and optimization of our experimentation capabilities within TikTok Ads Manager. This role is pivotal in driving data-driven decision-making for advertisers, improving campaign performance, and scaling experimentation at the platform level.

Responsibilities:

• Lead the development and optimization of split testing (A/B testing) capabilities within TikTok Ads Manager for performance ads campaigns.
• Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze split tests that improve ad performance insights.
• Own the roadmap and strategy for split testing features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
• Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
• Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
• Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
• Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.

Qualifications

Minimum Qualifications:

• BA/BS degree
• 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization
• 2+ years of experience building and launching ad interfaces or platform products in addition to overall experience
• Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding and A/B testing, statistical methods, and experimentation frameworks
• Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance
• Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams
• Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders

Preferred Qualifications:

• Experience with TikTok Ads Manager or other major ad platforms

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $156864 - $296020 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.