Senior Product Manager, Travel & Entertainment Ads - Los Angeles

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TikTok is shaping the future of advertising and e-commerce on one of the world's leading platforms. The TikTok Web Ads and Open-Loop E-Commerce team, part of the TikTok Monetization Product organization, is looking for a senior Product Manager, dedicated to building innovative advertising products for web ads and travel and entertainment clients. Our vision is to make TikTok the world-class platform for advertisers within these verticals by designing product solutions that drive their business growth within TikTok.

Responsibilities:

• Drive revenue growth and ensure advertiser satisfaction for web ads and travel and entertainment clients on TikTok by developing highly scalable machine learning products.
• Collaborate with cross-functional teams to design and implement end-to-end solutions, from product conception to launch and ongoing optimization.
• Analyze business challenges, identify client pain points, and prioritize product features that enhance advertiser activation, retention, and ARPA (average revenue per advertiser).
• Lead the development of ad solutions that prioritize product-matching strategies for delivering superior returns on ad spend (ROAS) to clients.
• Ensure compliance with user privacy regulations and promote responsible use of advertising signals.
• Partner closely with Targeting, Attribution, Optimization, Insights, and other teams to leverage signals and enhance advertising performance products.

Qualifications

Minimum Qualifications:

• Bachelor's degree in Computer Science, EE, Mathematics, or Statistics.
• 5+ years of product management experience within ad tech, with additional relevant technical experience.
• Strong understanding of travel or entertainment industries.
• Expertise in the ads ecosystem, preferably in delivery systems, with experience in taking products through the software development lifecycle.
• Strong leadership experience within a fast-growing company, with a track record of defining vision, strategy, and roadmap for advertising products.
• Ability to work effectively with highly technical teams and drive impact in a diverse global environment.
• Excellent communication, organizational, and analytical skills, with a proven ability to work cross-functionally in a collaborative setting.

Preferred Qualifications:

• MBA or other advanced degree.
• Experience and interest in working in a fast-paced or startup environment.
• Strong understanding of web advertiser needs.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $156000 - $296000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.