SMB Regional Marketing Manager - French and Benelux (FR/BNL) London

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TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

The ideal candidate is a skilled marketer, strategic partnership manager that has experience in France and the Benelux region. Candidates should have prior experience designing and executing multi-channel campaigns and work closely with the regional sales teams. Our ultimate goal as a team is to empower new and existing businesses and agencies to successfully grow with TikTok. This role is to build and maintain a robust and reliable pipeline of new advertisers by acquiring SMBs through strategic partnerships with select SMB communities as well as to support the growth of the existing advertisers in the designated market. This is a new role that will require a balance of creative, strategic and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

Responsibilities:

• Devise, maintain and deliver comprehensive small business advertiser acquisition and revenue growth plans through innovative strategies, strategic partnerships, education for priority growth initiatives(s) and campaigns in France and/or Benelux
• Oversee the entire campaign lifecycle, from strategy and content creation to vendor management and launch execution, ensuring initiatives stay on time and budget, proactively communicating with key stakeholders and teams
• Establish, own and nurture relationships with high-potential external SMB partners (small business industry associations, government bodies, channel partners etc.) through the partnership lifecycle from contracting to partner program execution and evaluation
• Develop and drive end-to-end seasonal and always-on campaigns, catering to various audiences (advertisers, agencies, end-users), plan and run programs, events, coordinating deliverables and support from cross-functional partners
• Work in close partnership with cross functional teams such as Sales, Product, PR/Comms, Enterprise marketing teams, to drive leads, new cash active and revenue growth for TikTok advertising solutions
• Advocate for the SMB customer, influencing internal teams to prioritize SMB needs and develop data-driven solutions
• Manage and collaborate with third-party vendors/agencies to ensure high-quality campaign creation and successful execution
• Share best practices and collaborate with regional and global counterparts to achieve full-funnel success (leads, new cash active, incremental revenue)
• Contribute to broader team initiatives, leveraging insights to inform program and content needs, and communicating strategies and timelines effectively to cross-functional partners and stakeholders
• Track and analyze campaign and partnership performance across all digital platforms, identify areas for improvement, and continuously iterate for better results

Qualifications

Minimum Qualifications:

• Proven years of experience in marketing, new business acquisition/development or B2B strategic/channel partnerships, ideally within the digital marketing space, in France and Benelux
• A deep understanding of the Small & Medium Businesses industry and B2B Marketing
• Strong local market knowledge and understanding of the business landscape in France and/or Benelux, including key players, industry trends, regulations, and cultural nuances
• Confidence in crafting integrated marketing plans encompassing various channels
• Expert written and verbal communicator, with the ability to articulate abstract concepts
• Track record of building impactful, sales-driven partnerships with a broad set of internal and external stakeholders
• Experience leading and collaborating across broader teams (Product, Sales, Marketing) to build GTM plans
• Excellent verbal and written English and French language skills. Dutch nice to have.
• Ability to identify opportunities, develop project scope and independently lead ideation and execution

Preferred Qualifications:

• Excellent analytical, organizational, project management and execution skills
• Ability to translate data into clear narratives, operational strategies and recommendations
• Experience owning and delivering quantitative targets
• Proactive self-starter attitude, comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
• Experience prioritising and managing tasks effectively within a fast-paced continuously changing environment while maintaining strict attention to detail
• Experience within a strategy / Field marketing role within a technology company

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.