SMB Strategic Partnership Manager (UK/I)

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TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

We are looking for an experienced sales or performance marketing professional to join our Partnerships team as the UK/I Strategic Partnership Manager. Our team is often the first to meet, inspire and engage prospecting SMBs, directly or through our partners. We are at the start of the sales funnel and responsible for acquiring new high value SMB prospects through strategic co-marketing, affiliate and channel partnerships. Our ultimate goal as a team is to empower new businesses and agencies to successfully grow with TikTok.

The Strategic Partnership Manager role is to build and maintain a robust and reliable pipeline of new advertisers by acquiring SMBs through strategic partnerships with select affiliate and channel partners, and influential SMB communities in their designated market. This is a new role that will require a balance of creative, strategic and ambitious thinking with deep operational know-how to translate big ideas into meaningful results.

Responsibilities:

• Devise and maintain a comprehensive and up to date region/market go-to-market new SMB engagement and through-partner acquisition strategy with clear goals and executional plan
• Conduct ongoing external landscape analysis to identify and build a healthy pipeline and overview of high potential SMB partners, spanning co-marketing partners, affiliates and channel sales partners
• Establish, own and nurture relationships with high-potential external SMB partners through the partnership lifecycle from contracting to partner program execution and evaluation
• Develop and drive end-to-end lead engagement and marketing demand generation activities independently and through partners, including planning of programs, events, coordinating deliverables and support from cross-functional partners
• Collaborate and align closely with Sales, Marketing, PR/Comms, Public Policy and other teams as appropriate to maintain a clear understanding of current SMB pipeline priorities and needs, and to maximize the effect of our external SMB engagement activities and programs
• Coordinate with Sales and Sales Ops team colleagues to support progression of leads and new accounts into the sales pipeline and funnel to appropriate engagement track to mitigate churn
• With input and support from Analytics team, identify key engagement metrics, monitor acquisition initiatives across lifecycle and regularly evaluate region/market acquisition strategy to develop recommendations for go-forward planning

Qualifications

Minimum Qualifications:

• 10+ years relevant experience in performance marketing, affiliate marketing, channel sales or b2b strategic partnerships, ideally within the digital marketing space
• Demonstrated expertise in the UKI market, possessing deep insights into market dynamics, industry trends and regulatory frameworks
• Experience in managing and developing the new business acquisition of the sales cycle from outreach to prospecting leads to acquisition and activation
• Track record of building impactful, commercially-driven partnerships with a broad set of internal and external stakeholders
• Strong influencing skills and demonstrated results working in highly cross-functional capacity
• Excellent analytical, organizational, project management and execution skills

Preferred Qualifications:

• Ability to translate data into clear narratives, operational strategies and recommendations
• Experience owning and delivering quantitative targets
• Proactive self-starter attitude, comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
• Experience prioritising and managing tasks effectively within a fast-paced continuously changing environment while maintaining strict attention to detail
• A genuine passion for small business, business development and strategic partnerships
• Excellent verbal and written English language skills. Additional languages are a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.