perations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations.
As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.
Responsibilities:
Operational Excellence & Business Planning
- Shape go-to-market strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
- Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
- Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
- Enhance process flows for creative operations, focusing on efficiency and effectiveness.
- Support revenue management, budget and resource planning for regional Creative Marketing Operations.
Data Analysis and Reporting
- Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
- Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
- Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
- Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
- Communicate analytical insights effectively to both technical and non-technical stakeholders.
Cross-functional Collaboration
- Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
- Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.
Qualifications
Minimum Qualifications:
- Master's degree in Analytical field or equivalent undergraduate experience
- 3+ years of experience in strategy & operations, strategy consulting or data analytics roles
- Proficiency in SQL and data analysis tools with the ability to derive insights from data and use them to inform decision-making
Preferred Qualifications:
- Strong project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment