rdinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and optimization
- Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
- Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
- Responsible for campaign monetization to optimize campaign revenue
Qualifications
Minimum Qualifications
- Minimum Bachelor's Degree or above
- 5 years of experience in e-commerce specializing in livestream or short videos
- English proficiency
- Proficiency in end-to-end process of developing brand IP marketing campaigns
Preferred Qualifications
- Fluency in ecommerce, marketing campaign and livestream language
- Proven experience in owning a comprehensive marketing campaign from ideation to execution