TikTok Shop by Tokopedia - Regional Marketing Strategy & Research - Integrated Marketing (Indonesia)

business and marketing strategies. Your ability to craft research reports that drive strategic alignment and decision-making will be key to success.

Responsibilities:

1. Market Research & Insight Generation:

• Lead qualitative and quantitative market research to understand emerging trends, consumer behavior, competitive landscapes, and category dynamics.
• Able to design research methods and questionnaires, collaborate with internal and external research partners to design, implement, and analyze studies focused on SEA e-commerce and social commerce landscapes.
• Able to take into consideration other research studies, social sights, and develop actionable insight reports that inform regional strategy, creative development, and business planning.
• Produce regular strategic insight decks, whitepapers, and POV reports that influence both internal stakeholders and external partners.
• Share trend forecasts, consumer profiles, and category deep-dives that support long-term business planning and go-to-market decisions.

2. Strategic Marketing Planning:

• Translate research insights into strategic marketing initiatives customized for different SEA markets.
• Build regional marketing frameworks and localized plans to drive brand awareness, user acquisition, and engagement.
• Partner with country marketing teams to contextual accuracy in campaign execution.

3. Project & Campaign Planning & Execution:

• Lead integrated campaigns across SEA markets, from ideation to execution, media planning, ensuring projects are backed by strong research and relevant KPIs.
• Develop and execute regional-specific marketing strategies to drive brand awareness, engagement, and sales growth for TikTok Shop in SEA. Customize regional campaigns to align with each market preferences and market needs.
• Lead end-to-end project management of marketing initiatives, ensuring timely delivery, alignment with overall business objectives, and effective execution across multiple SEA markets.
• Ensure cross-functional alignment among marketing, operations, analytics, creative, and product teams.

4. Performance Analysis & Strategy Optimization:

• Use campaign results, consumer data, and market intelligence to continuously optimize marketing strategies.
• Present learnings and improvement plans through structured performance reports and strategy reviews.

5. Cross-Functional Collaboration:

• Serve as the bridge between regional and country teams, ensuring that marketing strategies are research-informed, relevant, and operationally executable.
• Champion knowledge sharing and research best practices across teams and markets.

Qualifications

Minimum Qualifications:

• Bachelor degree and above.
• Experience: 5+ years of experience in marketing strategy, campaign planning, and consumer/market research within e-commerce, tech, or retail industries. Proven ability to lead integrated campaigns and write structured research or insight reports that inform marketing decisions.
• Campaign Planning & Execution: Strong track record in planning and managing regional marketing campaigns from end to end - including insight discovery, creative briefing, go-to-market planning, media mix optimization, and post-campaign analysis.
• Research Expertise: Proven ability to lead qualitative and quantitative research projects (e.g., consumer surveys, focus groups, trend studies, competitive analysis). Skilled in applying insights to guide marketing direction and business decisions.
• Strategic Mindset: Ability to translate market and consumer insights into actionable marketing strategies tailored to different SEA markets. Familiarity with consumer behaviors,
  nuances, and commerce trends.

Preferred Qualifications:

• Excellent communication and collaboration skills
• Creative mindset with a focus on innovation and testing