TikTok Shop - Campaign Analysis & Management - Integrated Marketing (Thailand)

agement, including setting the campaign target, analyzing campaign performance, and evaluating the campaign improvement plan

• Evaluate the campaign target serving various platform objectives, including return on investment and campaign net profit/loss

2. Campaign Management:

• Responsible for conceptualizing, developing, and executing marketing campaigns, based on the your provided recommendation
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns

3. Cross-Functional Collaboration:

• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements

Qualifications

Minimum Qualifications:

• Bachelor's degree in Business Administration (Finance or Accounting), Economics, or Engineering. Master's degree is a plus
• At least 2 years of experience in e-commerce, or mobile platform companies.
• Excellent campaign planning and project management with numerical and analytical skill
• High adaptability to the agile and fast-paced e-commerce business

Preferred Qualifications:

• Experience of performing platform, brand, or campaign analysis using SQL/Tableau
• Experience of owning a comprehensive marketing campaign from analysis to execution is a plus
• Keen user product awareness, familiar with domestic and foreign strong interactive products such as TikTok and instagram, like to understand and accept new things, have a wide range of interests, and are sensitive to marketing hotspot
• Strong executive ability, communication ability, and pressure resistance