TikTok Shop - Category Creator Specialist - Fashion

success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in the Fashion Category and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.

Responsibilities

• Partner with Category Managers and top merchants within the Fashion Category to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate the creators to achieve the best results for the merchant
• Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
• Recruit creators who align with our merchants' values, target audience, and product offerings
• Develop effective creator briefing templates and materials to accelerate the production process
• Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion
• Own creator-facing engagements for merchants and partner with Category Managers to resolve issues. Develop the optimal process to execute at scale as the business grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization
• Work directly with the Fashion Category Managers to prevent and resolve any creator issues relating to merchant side operations
• Develop the optimal process to execute at scale as the business grows
• Maintain a pulse on popular products with the fashion category, current e-commerce tactics and overall industry trends
• Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities

Qualifications

Minimum Qualifications:

• Experience in influencer or creator marketing, digital marketing, or content commerce
• Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs
• Proven track record of successfully servicing Fashion accounts and expert in Fashion industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce
• Strong network and familiarity with creators, creator agencies, affiliate sampling programs

Preferred Qualifications:

• Excellent communication, interpersonal and relationship-building skills
• Attention to detail, obsession with analytics, and out of the box creative thinking
• Ability to thrive in a rapid and often ambiguous environment with a growth mindset
• Experience with content creation, video production and editing is a plus
• Knowledge and experience in live shopping is a plus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $88920 - $191330 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.