TikTok Shop - Lead Acquisition (Thailand)

ear, data-driven prioritization model to guide acquisition focus across categories and seller types.
c. Seller Insights & Segmentation: Understand distinct pain points, motivations, and behaviors across key seller segments-SMEs, large e-commerce merchants, social sellers, retailers, corporate/local brands, and global brands.

• Tailored Acquisition Workflow Design: Craft scalable, segment-specific acquisition workflows that address seller pain points while accelerating time-to-onboarding. This includes but not limited to:
  a. Designing and maintaining standard operating procedures (SOPs) that ensure consistency, efficiency, and alignment across acquisition touchpoints.
  b. Recruiting and managing a team of contractors to support lead generation, outreach, and onboarding-ensuring agility and coverage across seller segments and regions.
  c. Training BPO teams from external partners to execute acquisition workflows at scale, while maintaining quality and seller-centricity.
• Incentive Program Development: Design and optimize seller incentive programs that balance business objectives with budget constraints-while enhancing TikTok Shop's appeal over competing platforms.
• Cross-Functional Alignment & Collaboration: Collaborate closely with internal stakeholders-especially incubation teams, and category/cluster teams -to ensure strategic alignment, seamless onboarding, and effective seller handover for long-term success.
• Own KPIs of Supply Richness: Ensure a healthy and diverse seller ecosystem through KPIs such as:
  a. Number of sellers onboarded
  b. % of onboarded sellers by target segment
  c. Number of assortments uploaded

Qualifications

Minimum Qualifications:

• Bachelor's Degree or above
• 5+ years of experience in business development, sales, or growth roles-preferably within e-commerce, tech, or consumer platforms.
• 3+ years of experience in leading a small team.
• Fluent in Thai and English; Mandarin speaking is required to communicate with Chinese sellers

Preferred Qualifications:

• Deep understanding of Thailand's digital commerce landscape and the local seller ecosystem across different segments.
• Analytical and data-driven; skilled in defining success metrics, interpreting data, and making informed decisions to guide strategy and operations.
• Demonstrated hands-on approach with a strong bias toward execution and experimentation; able to quickly test, learn, iterate, and scale based on real insights from the field.
• Strong communication and stakeholder management skills, with the ability to influence across functions and levels. Proven ability to lead and align with cross-functional teams-especially in operations, product, and analytics-to deliver cohesive and scalable solutions.