TikTok Shop - Manager, Business Communications

organization belonging to the commerce business line. As part of the TikTok Commerce team, this Program Manager and Leader role will help to improve communication and mutual understanding between business teams and corporate teams. Your work will be important in helping TikTok Commerce run smoothly, and ensuring business initiatives are aligned with the overall TikTok Communication goal and strategy.

Responsibilities

• Strategic Communication Development: Forge comprehensive communication strategies that bolster TikTok E-Commerce's business objectives. Ensure all messaging, both external and internal, is unified, strategically aligned, and effectively conveys our core values and goals;
• Market Insight and Adaptation: Conduct ongoing analyses of market trends and the media environment to unearth opportunities and navigate challenges. Leverage these insights to refine communication strategies, ensuring our business maintains its agility and responsiveness to market shifts, thus preserving our competitive advantage;
• Content Management and Development: Spearhead the creation and curation of compelling, strategic content across diverse platforms, ensuring it resonates with our brand's voice and strategic ambitions. Prioritize content that supports our business units by clearly articulating our values, innovations, and initiatives;
• Media Inquiry Support: Collaborate with internal stakeholders to address media inquiries, ensuring a coordinated and accurate representation of TikTok E-Commerce's offerings and strategic direction. This role involves close partnership with business teams to align media communications with our product and service portfolio;
• Communication Training and Risk Management: Design and execute training programs to elevate the communication prowess of our executives and staff, focusing on media engagement, public speaking, and digital communication efficacy. Lead the charge in communication risk management by preemptively identifying potential challenges and crafting strategies to mitigate them, thereby protecting our brand's reputation.

Qualifications

Qualifications
Minimum Qualifications:

• Professional Experience: A proven track record of developing and implementing effective communication strategies that align with business objectives and enhance brand reputation;
• Strategic Acumen: Demonstrated ability to conceive and execute comprehensive communication strategies that support business growth and brand positioning. Experience in integrating market insights and media trends to adapt and refine communication approaches;
• Content Expertise: Extensive experience in leading content development and management across a variety of platforms. Ability to craft compelling narratives that resonate with target audiences, reflect the brand's voice, and support business units by effectively communicating the company's values, innovations, and initiatives;
• Media Relations: Proven competency in managing media inquiries and collaborating with internal stakeholders to ensure cohesive and accurate brand representation. Experience of working closely with business teams to align media communications with the company's strategic direction;
• Training and Leadership: Experience in developing and delivering communication training programs for executives and employees, with a focus on enhancing skills in media interaction, public speaking, and digital communication. Demonstrated leadership in risk management, with the ability to identify and mitigate potential communication challenges to safeguard the brand's reputation;
• Analytical Skills: Strong analytical abilities to interpret market trends and media landscapes, informing strategic communication decisions and maintaining the brand's competitive edge;
• Interpersonal Skills: Exceptional communication and collaboration skills, with the capacity to engage effectively with a wide range of internal stakeholders and external partners;

Preferred Qualifications:

• A Bachelor's degree in Communications, Journalism, Marketing, or a related field. Advanced degrees or certifications in communication or business management are a plus;
• 5 years in a strategic communication role, preferably within the e-commerce or digital platform sector.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.