TikTok Shop - Market Strategy

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About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. Our team is working on key business strategy planning and analytics. We are committed to bringing insights into daily operations, enabling executive teams to make strategic decisions, and keeping business on track with on-going data analytics.

TikTok is home to a new kind of shopping culture. Community Commerce blends community, entertainment, and shopping that makes product discovery so unique on TikTok. The TikTok community is having a catalytic and culture-defining impact on modern retail. We are looking for passionate and talented people to join our ecommerce strategy team.

Key Responsibilities:

• Assume pivotal role as the primary strategy business partner (BP) for the TikTok ecommerce business teams, leveraging data-driven insights to shape strategic agenda of business teams and fuel business growth.
• Monitor on-going internal and competitive business trends in their area of responsibility; leverage both internal and external/syndicated data to perform in-depth internal and market analysis and competitive landscape benchmarking.
• Synthesize internal and external research to formulate data-driven near-/medium-/long-term business recommendations, ensuring a forward-thinking and adaptive approach.
• Support business teams on high priority business operations topics, especially breaking down GMV targets into demand and supply drivers.
• Identify and manage cross-functional dependencies to influence business decisions/change and strategically improve operational efficiency. Drive continuous improvement through targeted initiatives that address specific challenges.

Specific responsibilities for various open-roles on the team:

Category Business BP:

• Spearhead studies across diverse categories such as Beauty, Fashion, Food, Pet & Electronics categories. Ensure a nuanced understanding of specific market dynamics and potential opportunities.
• Conduct thorough market segmentation research, delving into the intricacies and value drivers of each business segment.
• Ensure a thorough understanding of the industry landscape, including cross-category and category-specific competitors and key drivers of their business performance.

Creator/Content/CAP/TSP BP:

• Candidate should have experience in social commerce or ecommerce companies/projects; should be familiar with concepts such as traffic efficiency, user funnel, etc.
• Curious about live commerce and keen to figure out a success model with operations teams; the candidate should be able to picture the implementation hurdles; any experience in consumer-facing operations would help.
• Monitor the overall health of creator/content ecosystem and acquisition/retention/productivity trends throughout the creator/content funnel. Provide recommendations to improve creator/content quality and supply.
• Understand the role that external creator and service provider agencies play in the social ecommerce ecosystem. Provide strategic viewpoint on how business teams can foster closer collaboration between merchants and creators.
• Connect and prioritize creator/content strategies across broader TikTok / external social media landscape for the ecommerce business

Shop Tab BP:

• Evaluate merchandise data and compare pricing strategies with competitors to offer informed recommendations and guidance on assortment strategy.
• Perform user behavior and cohort analysis to gain insights into targeted audience profiles and the value proposition of Shop Tab for TikTok users.
• Develop forecasts for the future growth of Shop Tab and regularly assess performance and growth drivers during management meetings.
• Experience in marketplace merchandising and pricing strategy is preferred.

Qualifications

Minimum Qualifications

• 5 years experience of strategic and analytical experience at leading management consulting firm and/or tech/ecommerce companies.
• Excellent analytical skills and problem-solving capabilities.
• Experience in benchmarking, market research, competitor analysis, and GTM strategy.
• Strong communication skills and can effectively handle cross-functional collaboration.
• Strong ownership mentality and desire to work closely with business teams - take proactive initiative to identify business challenges, analyze problems, and autonomously develop and implement innovative solutions; demonstrate motivated self-starter attitude focused on continuous improvement.

Preferred Qualifications

• Experience with setting and defining GMV targets.
• Competitor Analysis: specific experience in equity research, public market investing (e.g., hedge fund, mutual fund), and/or corporate finance/sharehold value consulting.
• For Category BP roles: Experience in GTM, consumer engagement, and merchandising strategies for Beauty/BPC, Fashion, Pre-owned/Collectibles, Food/Beverage/Health, Consumer Electronics, Pet, Baby/Children, and/or Books/Publishing categories - preferably in 3P / marketplace environment
• For Creator, Content, Partnership BP roles: Experience in creator monetization, content growth strategy, affiliate marketing programs, and/or external content partnerships (creator and service agencies)

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $136800 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.