TikTok Shop - Marketing Analytics (Integrated Marketing) (Thailand)
Bangkok, Thailand
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
#7524308405948565767
Position summary
sion funnel and user journey optimization
- Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
- Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions
- Performance Tracking and PnL optimization:
- Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
- Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
- Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI
- Cross-Functional Collaboration:
- Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
- Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Economics, Marketing, or a related field. Master's degree is a plus
- Minimum 3 years of work experience with a focus on strategy and business analytics
- Proficiency in processing complex data sets using Excel
- Experience using other data analysis and visualization tools such as SQL, Python, R, Tableau or similar softwares
- Excellent project management skill
- Proficiency in English
Preferred Qualifications:
- Familiarity with advertising technologies and good understanding of e-commerce seller's view points
- Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights
Why you should apply for a job to TikTok:
4.5/5 in overall job satisfaction
4.5/5 in supportive management
100% say women are treated fairly and equally to men
100% would recommend this company to other women
100% say the CEO supports gender diversity
Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.