TikTok Shop - Marketing Analytics (Integrated Marketing) (Thailand)

TikTok

4.5

(6)

Bangkok, Thailand

Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.
  • #7524308405948565767

    Position summary

    sion funnel and user journey optimization

    • Deliver data-driven, actionable insights to support business goals and drive strategic marketing decisions
    • Build dashboards, and regularly review key commercial and marketing metrics to enable team members to efficiently monitor performance and make informed decisions
    1. Performance Tracking and PnL optimization:
    • Monitor and analyze budget utilization across key voucher strategies and seller programs to identify areas for improvement
    • Provide insights and strategic recommendations to refine voucher effectiveness and seller program performance
    • Deliver regular updates to stakeholders on campaign performance, budget efficiency, forecasts, and action plans to maximize ROI
    1. Cross-Functional Collaboration:
    • Collaborate with data teams to design and automate reporting systems that effectively measure campaign and channel performance
    • Work closely with campaigns, marketing, and relevant business teams to provide insights for future business improvements

    Qualifications

    Minimum Qualifications:

    • Bachelor's degree in Business, Economics, Marketing, or a related field. Master's degree is a plus
    • Minimum 3 years of work experience with a focus on strategy and business analytics
    • Proficiency in processing complex data sets using Excel
    • Experience using other data analysis and visualization tools such as SQL, Python, R, Tableau or similar softwares
    • Excellent project management skill
    • Proficiency in English

    Preferred Qualifications:

    • Familiarity with advertising technologies and good understanding of e-commerce seller's view points
    • Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights

    Why you should apply for a job to TikTok:

  • 4.5/5 in overall job satisfaction
  • 4.5/5 in supportive management
  • 100% say women are treated fairly and equally to men
  • 100% would recommend this company to other women
  • 100% say the CEO supports gender diversity
  • Ratings are based on anonymous reviews by Fairygodboss members.
  • Employee well-being is supported via hybrid work, short-term counseling through our EAP and a premium subscription to Headspace.
  • We embrace diversity across all dimensions and provide employees with 9 employee resource groups globally, including our WOMEN ERG.
  • Comprehensive parental leave policy as well as fertility treatment through healthcare providers with a $20,000 lifetime maximum.