TikTok Shop - Marketing & Seller Acquisition Manager, Europe Logistics

while minimising any potential risks associated with mass outreach.

Key Responsibilities

• Execute Scalable Seller Engagement & Marketing Programmes: Develop and implement marketing initiatives that promote logistics services to sellers across various segments and regions. Tailor outreaches to maximise reach and impact.
• Drive Mass Seller Acquisition & Lifecycle Marketing: Collaborate with business development and operations teams to optimise seller activation, onboarding, and retention. Own day-to-day execution across email marketing, educational content, and lifecycle touchpoints.
• Create Seller Enablement & Education Materials: Produce onboarding guides, videos, webinars, and FAQ content that allow sellers to self-serve and succeed with logistics solutions.
• Coordinate Internal & External Communications: Act as a key communicator between logistics operations, merchant teams, and the seller community. Deliver clear, consistent messaging on updates, programmes, pricing, and support.
• Contribute to PR & Seller-Facing Content: Support seller trust and brand reputation through well-crafted content. Collaborate with comms and PR teams to contribute to public announcements, webinars, blog posts, and updates with a PR-informed approach.
• Surface Feedback & Drive Improvements: Gather and analyse seller feedback through scalable methods (e.g., surveys, support trends, etc.) and communicate insights into solution and operations teams.
• Track Performance & Continuously Optimise: Monitor adoption, engagement, and outreach effectiveness. Use data to refine tactics and maximise programme impact.

Qualifications

Minimum Qualifications

• Experience in channel marketing, seller enablement, or B2B partner programmes, ideally in eCommerce logistics or a marketplace environment.
• Strong bias for action, with a track record of personally driving projects from start to finish.
• Excellent written and verbal communication skills in English.
• Experience managing both internal alignment and external seller communications.
• Skilled in cross-functional collaboration, especially with marketing, pricing, finance, product, and ops teams.
• Skilled in designing marketing automation and analytics reports.

Preferred Qualifications

• Proficiency in German is a plus.
• Experience in logistics, fulfilment, or eCommerce operations.
• Familiarity with developing scalable educational content and marketing communications.
• Solid understanding of PR principles and experience in creating or contributing to external-facing communications, including seller escalations, announcements, blog posts, and updates.